A brand is more than the way it looks. We go beyond the visual and bring together all the elements needed to create meaningful brand experiences.
WHAT IS BRAND IDENTITY?
Branding often means different things to different people. For some, it’s just the logo design and for others, it’s the size, shape and sound of everything they do.
Whatever it means to you, getting your branding strategy wrong can be costly. In an increasingly competitive marketplace, a lacklustre brand will fail – the importance of branding is paramount. We’ll create the perfect brand for your business.
The Digital era, with an excess of information, has made it necessary for brands to go beyond the traditional ‘product and service’ approach. Consumers are now savvier and wish to invest in brands that align with their personal ethos, goals and personal believes so that they make responsible choices.
Brand stories, work culture, ethical considerations and yet other activities are now intrinsic aspects of the brand’s personality that cannot be ignored.
Keeping your branding fresh and relevant to your market is crucial. Brands now need to perform across an ever-changing array of media, devices and personas.
Something that worked perfectly three years ago may now be going a little stale. We can help you reinvigorate your branding to reach new customers and re-engage existing ones.
RESEARCH, PLANNING & STRATEGY
How deep we dive into this stage of the process depends very much on the size of your project. Researching your space, understanding you and knowing your customers is a crucial stage in getting your branding spot-on.
BRAINSTORMING & CONCEPTS
We’re an old-school agency – our branding designers like to work with sketch pads and produce creative that’s developed around concepts. This approach ensures that the thinking behind our creative is rock solid and you get more ideas and creative for your budget.
Once the creative directions have been explored fully and we’ve got a solid understanding of what everything should ‘feel’ like, we move onto the Macs to start refining the design work.
Successful branding is more than just the logo. Controlling every aspect of how your branding works across different types of media, print and devices is important. We create style guides and usage guidelines to ensure consistent usage.