Problem statement

PT. Garsindo Anugerah Sejahtera was looking for a complete brand identity kit for their new, export-grade, artisanal sea salt from Madura.

Transformation

We began creating the  brand by writing a brand story that captured the company’s artisanal products and its ethos of preserving the Indonesian heritage and tradition. The ethos also drove the design direction for the imagery, typography and logo; to create a distinctive, vintage, one-of-a-kind brand – Arkipala.

Result

A strong brand name, story and identity which reflect the company’s principles and ethos. It is used as a building block to drive the strategy for the brand; including its web presence, packaging, and marketing campaigns.