Problem statement
Arkipala needed a sturdy yet eco-friendly packaging for its newly-launched artisanal sea salt for export, which will hold up well during shipping.
Transformation
To highlight the company’s pride in its Indonesian heritage, we chose a unique set of photo/paint blends of Madurese salt farmers as the primary focus on the packaging design, along with Arkipala’s distinctive logo. We selected an environmentally-friendly option for the material to complement Arkipala’s ethos of sustainability and eco-friendliness.
Result
A striking and memorable packaging that is durable, 100% reusable, and 80% recyclable.