TalkTalk Design Systems lead to more cohesive, consistent user experiences across TalkTalk ecosystem. We created it to speed up team workflows, have one unified design language that saves huge amounts of time and money in the process. They make browser, device, performance, and accessibility testing easier and serve as a solid foundation to build upon over time, helping TalkTalk to easily adapt to the ever-shifting web landscape.
At TalkTalk, we took inspiration from Atomic Design methodology – a system that promotes consistency and scalability while simultaneously showing things in their final context – it is a hierarchical way of organising our design patterns.
TalkTalk pattern library is a repository of reusable components and interactions. It houses components such as buttons, modals, and page layouts. They go hand in hand with TalkTalk style guide as it rely on consistency in form and look.
The customer behaviour
The vision & approach
Our vision was to deliver a simple, customer centric way to guide customers to the right product that is embedded into our default sales journey.
We set ourselves an ambitious target of providing recommendations across all new acquisition and in life digital channels, working in a test and learn approach.
Our goal was to significantly reduce the wasted cost and churn driven by customers on the wrong products for their needs, which translated into: