Alchemy is a vision that conveys purpose, that is meant to excite and delight. A flashlight peering into the dark, Alchemy reveals what TalkTalk’s customer’s problems are and what the possible solutions might be in a visual prototype – to describe what value TalkTalk will deliver to its customers both now and in the future. Alchemy provides a repository that is easily accessible, and can be shared with the team and key stakeholders and is the first step towards creating strategic goals and initiatives.
